Brand Story
Everest has played a pivotal role in the history of the building material industry in India for the past 89 years, it offers a wide array of roofing, ceiling, wall, flooring, cladding solutions, and pre-engineered steel buildings. The brand’s inception was driven by a commitment to delivering “Strength, Speed, and Safety” to the construction industry for residential, commercial, and industrial projects, Everest stands as a legacy brand, renowned in the rural roofing segment. The brand’s evolution was marked by the introduction of contemporary new-age building materials like Fiber Cement Boards and Steel buildings, that promote modular construction enabling architects to explore new design possibilities. The company’s extensive reach spans over 1,00,000 villages and 600 cities in India, and it exports to more than 35 countries worldwide.
Driven by the relentless pursuit of excellence and transformative growth, Everest has continued the journey to ‘Improve People’s Lives by Reimagining Spaces’. The brand is continually evolving by adding differentiated products and solutions to the portfolio of Fiber cement boards through sustained consumer immersion. By offering innovative, environmentally friendly building materials, Everest aims to empower architects, builders, and developers to create structures that are not only aesthetically pleasing but also minimize resource depletion while promoting a healthier environment.
AGENT OF CHANGE
Everest is singularly focused on moving up the value chain by improving product mix and propagating dry construction practices bridging the need gap at the customer’s end. These solutions that replace traditional brick work, block work and concrete are faster to execute with reduced construction time, fire safety, moisture resistance, heat, and sound insulation. The company has a strong commitment towards quality and standardization of production processes.
Continued focus with architects, designers, specifiers have ensured increased awareness and adoption of these sustainable solutions in projects. Everest runs contractor upskilling and loyalty programme, Neev for knowledge dissemination for improving workmanship. It promotes in shop experiences in key markets for increased footprint for home builders, architects, and designers and leverages digital medium for brand engagement.
MILESTONE ACCOMPLISHED
Boards and Panels business achieved a ten-year high in sales through product innovation and focused market expansion in urban sectors. It is the manufacturer of India’s No. 1 High Density Board, SuperHD, which is ideal for exterior walls, facades, and wet areas. The brand stands on the cusp of introducing new system solutions, guided by valuable market insights. It launched the high performance, coloured boards, ColourClad as a sustainable alternate to HPL and ACP for high-rises. It added anti-microbial clean room ceilings, BioClean for healthcare, pharma, data centers and food industries. Everest Boards was awarded with the Sustainable Product of the Year and Brand of the Year at ET edge and 7th Realty+ INEX awards.
USHERING INTO THE FUTURE
Being one of the frontrunners in this industry, Everest has been promoting the products and solutions for varied applications. Dry construction can save the builder up to 340 litres of water per square feet. It causes 30% less construction pollution and if there are alterations in design layout, nearly 70% of the materials can be salvaged. It provides effective heat insulation, saving energy and the manufacturing process and supply chain are optimized for lesser carbon footprints. Everest is a proud zero-discharge organization. Everest champions sustainability through initiatives like NextGen to put conscious architects in national spotlight in association with Architect Digest and Elle Décor for imbibing sustainability in their projects.
STRIKING THE RIGHT CHORDS
Everest has built a reputation for delivering high-quality and consistent products through many years. This trust in product quality has resonated with customers, leading to repeat business and positive word-of-mouth. As a building materials provider, the company constantly focuses on the changing needs of the consumer and offers new age building materials and solutions to complement the vision of the consumer, architects, and designers. Everest’s dedication to sustainability aligns with the growing global concern for eco-friendly and responsible construction practices. Everest appeals to environmentally conscious customers, who are more likely to remember and choose the brand.
LEADERSHIP SPEAKS
Everest Boards and Panels’ journey in the modular and dry construction category reflects a commitment to innovation and sustainability. The brand is pushing the boundaries to set new paradigms for innovation in the fibre cement space by adding an entire range of high end finished products that is easy to install and faster to build. The growth of Boards & Panels business has been remarkable, solidifying the position as a preferred provider in the marketplace in a growing industry. Everest is not just building structures; it’s building the future. It is reimagining spaces to improve people’s lives.
Arpita Roy Luthra
Head of Marketing
Everest Industries (Boards)
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